The company in 2020 decided to invest in India’s Escorts group through a purchase of 10% share at a value of Rs. 1042crores. This will allow the company to gain more access to the Indian market and sell high-end technology and new-age tractors to address growing demands of highly mechanized farming. According to PTR the company’s market share in 2019 was 13.7%. Link to the news: https://www.kubota.com/news/2020/20200320.html